… or not even realising that structure is important! Let’s expand on the cookery book example mentioned previously. We’ve already realised that the ‘how-to’ information given for each receipe should be in a certain order, so that the food is prepared well. Most people would also realise that the receipes in the cookery book would . . . → Read More: Challenge #7: Not Knowing How Best To Structure Your Communications Having come this far, I’m sure you appreciate that great communication with your customers and prospective clients is absolutely essential. You’ll also appreciate that effective writing is a vital part of good communication. In fact good writing can make you a fortune – and it can also save you a fortune! You must realise though . . . → Read More: Challenge #6: Not Understanding How To Write For Your Intended Audience In general, most small business owners exchange their products or services for money. Either for cash in the bank right away or, when selling on credit, for a promise of cash in the bank at some later date. So it isn’t surprising that many a business owner believes they are selling products or services, or . . . → Read More: Challenge #5: Being Unaware That You Are Selling Benefits To Your Customers | |
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