Challenge #5: Being Unaware That You Are Selling Benefits To Your Customers

In general, most small business owners exchange their products or services for money. Either for cash in the bank right away or, when selling on credit, for a promise of cash in the bank at some later date. So it isn’t surprising that many a business owner believes they are selling products or services, or . . . → Read More: Challenge #5: Being Unaware That You Are Selling Benefits To Your Customers