Challenge #3: Trying To Be All Things To All People

Ask yourself – are you trying to be all things to all people? I know you are probably doing this with good intentions, such as you don’t like to let anybody down and you want to help everyone you can.

Admit it though, another reason for trying to be all things to all people is . . . → Read More: Challenge #3: Trying To Be All Things To All People

Challenge #1: Not Realising That YOU Are In The Information Publishing Business

Yes, YOU there! Up until this moment you have probably thought of yourself as a specialist in your field and you have even realised, since you aim to market yourself and your business, that you are a business owner. Which is fine, as far as it goes.

However, if you focus solely on promoting your . . . → Read More: Challenge #1: Not Realising That YOU Are In The Information Publishing Business

Fleeced Like A Frog – The Sharp Increase In Razor Prices

The story goes that if you put a frog in boiling water, it will jump out immediately. But if you put the frog in cold water, then gradually heat the water, the frog will remain in the water and die. Biologically speaking, this is apparently a load of old codswallop (see for example http://answers.google.com/answers/threadview?id=758865 and . . . → Read More: Fleeced Like A Frog – The Sharp Increase In Razor Prices

Book Review: Beat The Recession

The resounding praise from Carol Bentley’s readers at the beginning of her latest book “Beat The Recession: Proven Marketing Tactics” draws me in and encourages me to think that the book is indeed worth perusing.

So I am intrigued right from the start – how is it possible that Carol impresses so many . . . → Read More: Book Review: Beat The Recession